Finger pressing smartphone with information shown as secure with a lock, customer data compliance plan

How to Create a Customer Data Compliance Plan

ByRob Miller

Marketing and selling in the Internet Age generally involves the use of internet cookies, which makes predicting customer behavior easier.  Businesses then use this more personalized approach to tailor offerings specifically to the buyer in the name of an improved customer experience.

In order to participate in this system, however, the customer must trade a little of his/her private information. 

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Two wet floor signs on the ground

Creating a Single Source of Truth for Customer Data

ByRob Miller

In my last post I introduced The Silo Connect Framework – a process to drive business success intentionally.  At the base of the Framework is its most crucial element: good, clean customer data.  A single source of truth that’s available to every part of the business in real time.  If all departments within an organization can operate from this one point of clarity,

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