Increase digital
presence and
drive business
with Miller Operations
If you’re like most small and medium business owners/leaders, you want to spend time focusing on driving your business forward. You know you need to invest resources in the digital age, but you don’t have time to learn Website development, SEO, and Paid Advertising.
Miller Operations is a full-service digital marketing agency so that YOU don’t have to be. You can focus on what you do best…growing your business. We partner with you to increase your digital presence.
How Do I Get Started with Miller Operations?
It’s easy! We start with a simple no-obligation consultation consisting of a discovery call with you and your team. We want to hear all about your business, your pain-points, your competitors, what makes you unique, and so much more. Then, if you would like, we will provide an assessment of your unique needs for your business, and we’ll let you know how Miller Operations can help. It’s that simple!
Review Our FAQs
Search Engine Optimization (SEO)
So, you have a great website…now what? Unfortunately, even the best website isn’t going to help you if you simply launch it on the internet without optimizing it for search engines, such as Google.
That is the equivalent of opening your amazing new store but not inviting anyone to your grand opening party. Sure…a few people may walk past your store and see that you’ve opened. But if you don’t tell anyone that you are there, most of the traffic you’re looking to attract won’t even know you’re there!
SEO optimizes your site to get you “found” on the internet. We use various tools to rank you higher in the Search Engine Results Page (SERP) so that when people search for what your business offers, they will see your website listed.
Wait…what is a SERP? Great question! It is an acronym for something we all use every day, multiple times a day. This is what is displayed on your screen when you search for something on a search engine, like Google. For example, if you enjoy running and want a new pair of running shoes, you might type into your search bar, “best running shoes.” The page on your screen that is displayed is the SERP (Search Engine Results Page).
SEO strives to get your business as high on the SERP as possible for certain keywords (words that people are searching). Search engines often change their algorithms for how optimization is best performed. But Miller Operations analyzes the data and makes the needed changes to your site to help your site stay current and optimized.
You want your business to rank highly for certain keywords because you want your business to be seen when people search.
Do you remember the old way of ensuring that you were at the top of the phonebook listing? Businesses would add “AAA” in front of their business name so that they could be listed at the top. The thought was that people would call the first business listed. SEO is the same concept, only it’s not nearly as simple as adding a few letters to your name. The idea is the same though. You want to be near the top of the listing (or SERP, in the digital world).
SEO brings organic (not-paid) traffic to your website. It is a long-term marketing solution and can take several months to see results. SEO is a marathon, while Paid Advertising is a sprint.
Paid Advertising (such as Google Ads)
While SEO brings organic (not-paid) traffic to your website and is a long-term marketing solution, paid advertising (PPC) can see results much faster.
Many clients see great results with Google Ads (formerly Google Adwords). Google Ads are paid when someone clicks on your ad. Miller Operations will identify keywords that we should bid on at auction. Some keywords can be very competitive, depending on your industry.
“So, all I have to do is outbid my competitor – correct?” Not exactly. This is where SEO and Google Ads go hand-in-hand. While we want to bid correctly at auction, if your landing page doesn’t align with the keyword that we are bidding on as well as your competitor, they can still win at auction and grab the number 1 spot in the SERP. This can cause you to overpay for your cost per click. For this reason, Miller Operations always recommends SEO services with Google Ads services.
Miller Operations is happy to build your campaigns, target the correct audience, bid on keywords, and more. We do not limit your campaigns as some agencies do. We feel that if the need is there, the campaign should be built and run.
Website Development
Miller Operations is proud to offer input[idea] as our preferred partner for website development. The input[idea] team can design and build a website from the ground up or refresh your existing site. They host, manage, and secure your website as well.
Your website is your storefront that is open 24 hours a day, 7 days a week. You don’t want to miss a client/customer because your site isn’t functioning properly, is too slow, or is simply too hard to navigate.
The User Experience (UX) is crucial to a prospective customer enjoying their experience on your site (hint: search engines consider it important as well). The input[idea] team considers the User Experience when developing websites and continuously monitors sites for security and needed updates.
Social Media Advertising
Are you frustrated with your current social media advertising results? Not sure of the difference between an Ad and Boosting an organic post? What about split testing? Or just not sure how to begin?
You’re not alone.
Advertising with social media involves navigating an ever-changing landscape. Why try to keep up with everything when you can let us handle it? Miller Operations can help you build your audiences to successfully promote your business on social media outlets such as Facebook, LinkedIn, Instagram, and more.