Marketing and selling in the Internet Age generally involves the use of internet cookies, which makes predicting customer behavior easier. Businesses then use this more personalized approach to tailor offerings specifically to the buyer in the name of an improved customer experience. In order to participate in this system, however, the customer must trade a…
In my last post I introduced The Silo Connect Framework – a process to drive business success intentionally. At the base of the Framework is its most crucial element: good, clean customer data. A single source of truth that’s available to every part of the business in real time. If all departments within an organization…
What do I mean by intentional success? I’ve worked for many great companies over my career, and I’ve seen varying definitions of business success. In my experience, simply achieving or surpassing your targets isn’t a cause to pop open the champagne – not in and of itself. That’s because you’ve just raised the bar, and…
Hello, and welcome! I’m Rob Miller, Founder and President of Miller Operations. We’re here to help small and medium businesses utilize enterprise-class technology without busting the budget. Please feel free to connect with us on social media to keep up with the latest in how to simplify and automate your business systems and processes. …