Frequently Asked Questions

SEO stands for “Search Engine Optimization.” It’s the process of improving your website so that it appears higher in search engine results (like Google) when people look for products or services you offer. The better your SEO, the more likely customers will find you when searching online. 

When your website ranks higher, more people will visit, which can lead to more sales, inquiries, or leads for your business.

Search engines, like Google, use algorithms to decide which websites to show first. They look at things like the words on your site, how fast it loads, how easy it is to use on mobile phones, and how other websites link to yours. SEO is about making sure your site meets these criteria.

SEO is a long-term strategy. You won’t see results overnight, but within 3 to 6 months, many businesses start noticing improvements in their rankings and traffic. The key is to stay consistent and keep improving your site.

Yes! Social media is great for building relationships and engaging with customers, but most people still turn to search engines when they need something. SEO helps ensure you are visible in those searches, which can lead to more targeted traffic to your website.

Keywords are the words or phrases people type into search engines when looking for something. For example, if you run a bakery, your keywords might be “best cupcakes in Austin” or “custom wedding cakes.” Optimizing your site with the right keywords helps search engines understand what your business offers.

SEO is about getting organic traffic, which means people find you naturally without you having to pay for clicks. Paid ads, like Google Ads, put your website at the top of the page, but you pay each time someone clicks on the ad. Both have their benefits and can work together to maximize your digital marketing efforts.

Miller Operations uses various tracking tools and software to analyze your data for your website. We review and trend this data often. We are available to answer your questions while providing your SEO service and you receive a monthly tracking report from us.  You’ll want to see improvements in your website traffic, higher rankings for your keywords, and an increase in the number of leads or sales from your site over time.

Google Ads is an online advertising platform where businesses can display their ads on Google’s search engine and other websites. It helps you show your product or service to people who are actively searching for what you offer.

Google Ads works on a pay-per-click (PPC) model. This means that you only pay when someone clicks on your ad. Miller Operations will create ads and choose keywords that are relevant to your business. When someone searches for those keywords, your ad has a chance to appear.

Your ads can appear in several places, including:

  • At the top of Google search results.
  • On websites that are part of the Google Display Network.
  • On YouTube, Gmail, and other Google-owned properties.

A budget is the amount of money you are willing to spend each day on your ads. You control how much you spend by setting a daily or monthly limit, so you never spend more than you want.

Google Ads helps you:

  • Reach people who are searching for your services. Your ad shows up when potential customers are looking for businesses like yours.
  • Get fast results. Unlike organic SEO, which takes time to show results, Google Ads can bring traffic and leads right away.
  • Control your spending. You set a budget and only pay when someone clicks on your ad.
  • Measure performance. You can track every click, conversion, and dollar spent, giving you a clear picture of your return on investment (ROI).

The cost of Google Ads varies depending on the keywords you choose and the level of competition. We will help you determine a budget that fits your business goals.

A conversion happens when someone who clicked on your ad completes a desired action, like calling your business, filling out a form, or making a purchase.

Yes! Google Ads allows you to target ads to specific locations such as cities, regions, or even a certain distance from your business. This ensures your ads are only shown to people in areas where you operate.

We measure success by tracking:

  • How many people clicked on your ad.
  • How many leads or sales resulted from those clicks.
  • The overall cost versus the return on investment (ROI). We continuously adjust the campaign to ensure we are driving the best results for your business.

Yes, you can pause or stop your campaign anytime. You have full control over when your ads run.

You can start seeing results within a few days of launching your campaign, depending on the competition and budget. Google Ads provides quick visibility compared to other marketing strategies.

We are experts in running Google Ads campaigns and will take care of:

  • Creating, monitoring, and optimizing your campaigns.
  • Ensuring that your ads reach the right audience.
  • Maximizing your return on investment. Our goal is to make your ads work efficiently, so you can focus on running your business.